Selling a business is often a standard process, but not if you’re selling a personal branded business—especially if it has your name on it. The awkward and complex processes involved in transferring ownership of such a business can be further exacerbated by emotional resistance. How do you go about selling a personal branded business? What should you do to separate from a company named after yourself?

In this episode, I share my thoughts on selling personally branded businesses and what owners can do to ensure the transition is smooth for both the buyer and seller. I outline the different options for sellers and why it’s critical to have succession plans. I discuss how to find the value in the company you’re selling and why your competitors are a good reference. I also describe why rushing your succession plan is a bad idea.

“If you’re a personal branded business, don’t be discouraged by this notion that you can’t exit.”
– Adam Rundle

This week on the Expensive Advice Podcast:

  • The selling options available for personally branded businesses
  • Creating succession in your business
  • Finding the value of your business during the selling process
  • Some of the most effective ways of moving away from your business
  • How competitors can help you sell your business


Turning Boring Money into FUN Money

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