Selling a business is often a standard process, but not if you’re selling a personal branded business—especially if it has your name on it. The awkward and complex processes involved in transferring ownership of such a business can be further exacerbated by emotional resistance. How do you go about selling a personal branded business? What should you do to separate from a company named after yourself?
In this episode, I share my thoughts on selling personally branded businesses and what owners can do to ensure the transition is smooth for both the buyer and seller. I outline the different options for sellers and why it’s critical to have succession plans. I discuss how to find the value in the company you’re selling and why your competitors are a good reference. I also describe why rushing your succession plan is a bad idea.
“If you’re a personal branded business, don’t be discouraged by this notion that you can’t exit.”
– Adam Rundle
This week on the Expensive Advice Podcast:
- The selling options available for personally branded businesses
- Creating succession in your business
- Finding the value of your business during the selling process
- Some of the most effective ways of moving away from your business
- How competitors can help you sell your business
Turning Boring Money into FUN Money
Thanks for tuning into this week’s episode of Expensive Advice. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Be sure to share your favorite episodes on social media to help us reach more listeners like you.