Adrienne Richardson owns Powerplay Media, a digital marketing company specializing in Facebook and Instagram ad optimization for business growth. Due to her lead generation expertise, her clients have generated over $50 million in new revenue over the past eight years. Before becoming an entrepreneur, Adrienne served in the Air Force as a paramedic from 1995 to 2002. She later graduated magna cum laude from Rowan University with a degree in Public Relations.


Adrienne joins me today to explain how she got started in digital marketing and what made her pursue a career specializing in Facebook and Instagram. She reveals why she’s not in a hurry to include other social media sites as part of her services. She describes the women who inspired her to become a digital marketing specialist. She discusses the value of being niche in any industry. Adrienne also shares what it was like being an entrepreneur and a mother to a newborn.


“The skillset and natural abilities I have—I didn’t know they would translate into what I’m doing now in this way.” – Adrienne Richardson


This week on the Expensive Advice Podcast:


  • How Adrienne got started in digital marketing
  • Adrienne’s experience in the military and what she learned
  • Adrienne’s struggles with raising a child and finding work
  • How Adrienne learned from Facebook ads
  • What Adrienne hopes to accomplish soon
  • Adrienne’s strategy for using social media like Facebook
  • What Adrienne would change if she had to do it all over again
  • Why Adrienne hesitates using other social media sites
  • The value of being niche in the digital marketing space
  • Adrienne’s thoughts on being a mother and a business owner


Resources Mentioned:



Connect with Adrienne Richardson:



Turning Boring Money into FUN Money

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