Business owners tend to overvalue their companies when it’s time to sell them, which can be a problem when a buyer is interested and both parties collide on how much the business really costs. To avoid this conflict, you must first see your business from a buyer’s perspective. It all starts with knowing the difference between your company’s value and price.


In this episode, I discuss the critical differences between value and price in the context of selling a business. I explain the importance of knowing your buyer’s perspective before, during, and after the sale. I share some of the questions buyers ask when they’re interested in your company. I also describe why SaaS companies aren’t valued for their profitability.


“A seller and buyer have a certain view on the value, and they don’t quite align.” – Adam Rundle

This week on the Expensive Advice Podcast:

  • The similarities and differences between price and value
  • How to use price and value when selling a company
  • Questions to think about when buying something
  • Why SaaS companies are valued on revenue as opposed to profitability
  • What a seller is actually selling a buyer


Turning Boring Money into FUN Money

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